EziTag
The Event Starts Here.
EziTag has been the go-to supplier for conference name tags and lanyards for over 35 years. In the events world, the name tag is everything; it's the first thing attendees receive and the one item they wear throughout the entire event. From laminated pockets to hard plastic, place cards to conference booklets, EziTag has built a long-running B2B business on getting the details right.
No Control, No Connection.
EziTag's website was managed by an external company, meaning even small changes required going through someone else. Their customers had no live view of stock or pricing, a problem when those customers are ordering for conferences with fixed deadlines.
Orders arrived as one-sentence emails and purchase orders that the sales team had to manually decipher and re-enter into MYOB Acumatica. Carol, EziTag's digital product manager, knew exactly what they needed. A targeted search for MYOB Acumatica and WooCommerce integration led her straight to Weka Online.
A New Way of Working
EziTag didn't just integrate their existing site; they built an entirely new website at the same time. It was a big undertaking, and Weka guided them through it. Today, stock levels and pricing from MYOB Acumatica are live on the website at all times.
Orders placed online flow straight into the system without anyone touching them. After actively campaigning to bring their customers onto the platform, EziTag saw a 113% increase in online orders, and their sales team got back 20 to 30 hours of admin every week.
